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PhorTech International Custom Consulting Services
Sometimes, you have special requirements in market research. PhorTech International offers a number of custom market research solutions. We have a reputation for flexibility, creative solutions, and keeping within time and cost budgets.
Let us test your new product concepts, measure the effectiveness of your advertising campaigns, pinpoint how satisfied your customers are with you (and your competitors), or let us calculate the market shares, and growth rates in your chosen markets.
Very popular are our new product concept tests, which we conduct using a variety of research techniques, including traditional focus groups, and seminar approaches, as well as newer methods such as adaptive conjoint analyses, and our e-surveys. We can measure pricing sensitivity and determine optimal feature sets for new products from early feasibility stages through beta tests. We can assist you to segment your market and tailor your product to various customer groups. Our access to the biotech/pharma industrial segment is a highly popular capability we are pleased to offer our clients.
The pdf files can be easily shared and commented on, yet preserve formatting. After the survey design has been frozen, it can then be rapidly programmed into an interactive web-based format.
On rare occasions, paper and pencil surveys are still useful. In some instances, email addresses and web-access are not available. For example, a sales representative can hand out a paper survey and business reply envelope to his customers or one might distribute paper surveys to people met at scientific conferences or seminars for return at their convenience. Yes, they lack many of the interactive features we now take for granted, but they can sometimes be the most suitable vehicle.
In particular, this colorful example is an older (~2002) format of web-based survey that required hand-coding in HTML. It lacks many of the interactive and intelligent programming options available with our new surveying platform.
Take time to go through the survey. It has been annotated to alert you to some of the things happening behind the scenes and illustrating various question types. Using gating questions, various paths through the survey can be designed. We can use earlier input to determine subsequent questions, use earlier responses to change subsequent question text, and we can use constructed lists so that subsequent questions have been personalized for each respondent. The net result is a more intelligent survey engine and a responsive questionnaire that can tailor itself to what the respondent is saying - resulting in better quality of data.
ACA studies usually include a web-based background screening survey. The respondent fills in the background screener and submits this information to continue on to the adaptive conjoint study (if qualified).
In this special version of a conjoint study, we will show you the survey engine's analysis of your completed return, explaining what attributes and levels were most important to you. So, pay attention when you work through the survey and see for yourself.
Other Approaches to Market ResearchWe have developed novel methodologies to attack a wide variety of market research problems. This includes rapid automated e-surveys which provide you with a quantitative response in days from our sitting panel of 50,000+ life science researchers worldwide. We also use computer-aided telephone interviewing, focus groups, and traditional paper surveys where these are more appropriate.
Our experienced analysts can also provide a full range of secondary information searches as needed. Just let us know what you are looking for.
Send us your Request for Proposal