2000/2001 Far East MSPPSA report on Molecular Biology Reagents, Volume One

194 pages, 208 graphs and tables

Published: June 30, 2000

Price: $3195

New Far East Molecular Biology Report Reveals Pitfalls Amongst the Opportunities

The Far East - a rich market, bursting with advanced technologies, yet largely uncharacterized in the West, is revealed in detail in PhorTech International's newly released market research report, the third in an ongoing series analyzing this vital geographic segment.

Seen above, the region's estimated 29,100 researchers involved with key molecular biology application areas present a broad base of users of many categories of nucleic acid isolation & purification kits. Their activity represents a significant portion of the total global demand for these products.

The report identifies the region's leading suppliers for each of 10 key categories of kits devoted to isolation and purification as well as within three geographic segments within this region.

For example, in the area of kits for the purification of plasmid DNA, the most frequently used kits, the following dollar market shares exist in Oceania, one of three geographies studied within the Far East report. Qiagen holds a modest lead over Promega. This pattern changes dramatically in other segments within the Far East, in particular Japan.

As part of the analysis, respondents were asked to itemize kits and reagents utilized for numerous applications, for which a wealth of data was reported, including the brand and type of each kit, the cost per kit, and the expected change in use over the coming 12 months. Over 7,200 kits, worth over $1.5 million annually, were itemized by 341 respondents, forming the basis upon which precise market share calculations were formed.

The 194 page study, which forms part of PhorTech's MSPPSA series, examines the installed base of an extensive group of products, quantifying the consumption and expected change in use over the coming 12 months. Numerous comparisons are made with companion US and European reports, providing a historical context that covers the development of this market since 1994. Specific growth rates are calculated for each of these categories. Overall, these products are projected to grow at a very healthy +31.1% CAGR. However, not all categories of kits are projected to do equally well. One interesting area has a forecast growth rate of 79% for the coming year, while another area is forecast to grow at only 13%. Do you know which kits will sell like hotcakes and which will sit in your unsold inventory?

This extensive database permitted calculation of both unit and dollar market shares for each type of kit as well as each supplier to this market, identifying a number of marketing juggernauts, as well as dynamic newcomers to watch out for. The most frequently cited enzymes and kits are identified in each of the categories studied.

For four leading suppliers, this data is also used to portray that company's sales mix in this business, demonstrating strengths and weaknesses which can be exploited for competitive advantage. The sales mix for one major multi-national supplier recently in the news is presented below.

Observe the well-balanced product mix, with a full range of product offerings and lack of dependence in any particular area. This profile is very different from that of the market leader. Can you guess who this supplier is? Readers of this report know for sure.

This report also assesses the attitudes and expectations of a cross-section of researchers in the Far East. Respondents are characterized on several demographic levels, beginning with their preference for pre-packaged kits versus individual reagents and the reasons behind this choice. The other screens examine the level of experience with molecular biology techniques and type of organization. The analysis contains not only respondent's verbatim comments, but also an examination of kit use in relation to both experience level and location of the respondent.

The report evaluates suppliers performance in a number of ways. In the following graph, we see respondent's selection of the suppliers offering the best value for money. Two strong companies vie in close contention in this area. Do you represent Company F or G, or is yours Company A or B? Which company offers the fastest delivery in the Far East? How about provides the highest quality? Learn which companies scientist refuse to buy from. Again, some companies recently in the news have some truly astonishing ratings by end-users.

Suggestions for improvements in kit contents, packaging, and protocols, in addition to specific requests for new kits, provide market opportunities for the astute company looking for sustainable competitive advantage. This timely and pertinent insight into customer requests and requirements for molecular biology reagents and kits is provided through more than 400 verbatim comments.

Although companies have been following the molecular biology reagent market in the Western geographies for several years, this report permits a candid examination of this vitally important geographic region for which almost no primary market research data has been published. The 208 graphs and tables in this report distill a wealth of data into a clear and salient tool for understanding this complex and evolving region. This report is required reading for suppliers interested in improving their present market position, identifying their marketing strengths and weaknesses, and developing sustainable competitive advantage.

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