1997/8 U.S. MSPPSA report on Molecular Biology Reagent Systems, Volume Two: Amplification, Sequencing, cDNA Synthesis, Labelling, Detection, & Other Kits
159 pages, 161 graphs and tables
Published: November 17, 1997
As a follow-up to their highly successful market research report examining the U.S. market for nucleic acid isolation and purification kits, PhorTech International has now released a fascinating study of the market for a wide range of molecular biology kits and reagents. This new market research report places the U.S. molecular biology kit market for 1997 at close to $200 million, with amplification enzymes and kits contributing almost half of the total market value. The bulk of those sales stem from one formidable supplier, as do the markets for isolation/purification kits, and for sequencing kits. With over 30 company's sales broken down by application area, this report picks out the leaders for each of 10 broad categories of molecular biology reagents and kits.
The 159 page study, which forms part of PhorTech's MSPPSA series, examines the installed base of an extensive group of products, quantifying the consumption and expected change in use over the coming 12 months. Numerous comparisons are made with previous US and European reports, providing a historical aspect that covers the development of this market since 1994. Specific growth rates are calculated for each of these categories, which vary from declining use to doubling of the market value within the next year. The report also assesses the attitudes and expectations of a cross-section of researchers in the US, representing over 76,000 individuals using these products. An improved layout has made this report one of the easiest to read and digest, while maintaining the high level of technical data and interpretation.
Respondents are characterized on several demographic levels, beginning with their preference for pre-packaged kits versus individual reagents and the reasons behind this choice. The other screens examine the level of experience with molecular biology techniques and type of organization. The analysis contains not only respondent's verbatim comments, but also an examination of kit use in relation to both experience level and location of the respondent.
All respondents were asked to itemize kits and reagents utilized for many different applications, including enzymes used for amplification, and kits for sequencing, labeling, ribonuclease protection assay, cDNA synthesis/cloning, RT-PCR, in vitro translation, genotyping/fingerprinting and transfection. A wealth of data was reported, including the brand and type of each kit, the cost per kit, and the expected change in use over the coming 12 months. Over 21,000 kits, worth over $10 million, were itemized by almost 700 respondents, forming the basis upon which precise market share measurements were made.
This extensive database permitted calculation of both unit and dollar market shares for each type of kit as well as each supplier to this market, pointing out the existence of several giants, as well as nubile newcomers to watch out for. The most popular enzymes and kits are identified with a detailed listing of trade names included for each of the categories studied. For each of 12 leading suppliers, dollar sales in terms of each of these categories is shown graphically, demonstrating the strengths or weaknesses in each company's product mix. The exciting areas of thermostable enzyme use and cloning are given additional attention with an in-depth examination into the various applications for which these products are used.
Suggestions for improvements in kit contents, packaging, and protocols, in addition to specific requests for new kits, provide market opportunities for the astute company looking for sustainable competitive advantage. This timely and pertinent insight into customer requests and requirements for molecular biology reagents and kits is provided through more than 240 verbatim comments.
Over 161 graphs and tables distill a wealth of data into a clear and salient tool for understanding this complex and rapidly changing market. This report is required reading for suppliers interested in improving their present market position, identifying their marketing strengths and weaknesses, and developing sustainable competitive advantage.
To obtain more information, contact Pascale Kavanagh at PhorTech
International, +1 (650) 594-0785.
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