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2007/2008 U.S. MSPPSA report on Molecular Biology Reagent Systems, Volume One: Nucleic Acid Isolation and Purification

199 pages, 195 graphs and tables

Published: January 16, 2007

Price: $4595


One Supplier Makes Surprising Gains in Expanding Growing Nucleic Acid Isolation & Purification Market

A new market research report by PhorTech International provides surprising details concerning the U.S. market for nucleic acid isolation and purification kits. An extensive analysis of the market puts sales at over $200 million, with plasmid purification kits still being used by more researchers than any other application but with this application contributing now less than one quarter of the total market value. One supplier, out of a field of 50, has been able to consolidate its hold on this market which it now dominates with more than a 60% dollar share. As far as the future of this market, growth for some sectors appears very healthy while other sectors face stagnation or worse.


The 199 page study, which forms part of PhorTech's MSPPSA series, examines the installed base of ten types of kits, quantifying the consumption and expected change in use over the coming 12 months. Numerous comparisons are made with previous US and European reports, providing a historical aspect that covers the development of this market since 1994. The report also assesses the attitudes and expectations of a cross-section of researchers in the US, representing over 93,000 individuals using these products.


Respondents are characterized on several demographic levels, beginning with segmentation by goegraphic location, type of organization, scientific discipline, and job title. The other screens examine the level of experience with molecular biology techniques and whether the respondent works in a core lab facility or not, and whether they are answering for themselves as individuals or on behalf of their entire laboratories. The analysis contains not only respondentís verbatim comments, but also an examination of kit use in relation to both experience level and location of the respondent.


All respondents were asked to itemize kits utilized for ten different applications: isolation of plasmid, genomic, lambda and M13 DNA , purification of mRNA and total RNA, as well as the purification of oligos, amplification products, auto-sequencing reaction products and DNA from gels. A wealth of data was reported, including the brand and type of each kit, the number of preps and cost per kit, and the expected change in use over the coming 12 months. A total of over 7,800 kits, worth over $1.9 million, were itemized by 410 respondents forming the basis upon which precise market share measurements were made.

This extensive database permitted precise calculation of both unit and dollar market shares for each type of kit as well as each supplier to this market. The most popular kit sizes and types are identified, the latter indicating the degree of success suppliers have achieved with changes in their product line. This is made evident with the detailed product mix provided for 43 major isolation and purification kit suppliers. One supplier dominated eight of the categories of kits. Smaller suppliers, on the other hand, appear to be carving out defensible niches several market segments.


Although customers are generally satisfied with the present line of kits, significant differences exist in the readiness to purchase products from major suppliers. The top suppliers were ranked for their performance in terms of nine key performance benchmarks, but ratings revealed vulnerable areas for all suppliers. This expanded section rates suppliers on: reliable performance, consistent quality, ease of use, time-savings, previous experience, value for money, supplier reputation, product availability and ease of ordering, and colleagues' recommendations.


Suggestions for improvements in kit contents, packaging, and protocols, in addition to specific requests for new kits provide market opportunities for the astute company looking for sustainable competitive advantage. This timely and pertinent insight into customer requests and requirements for isolation and purification kits is provided through hundreds of verbatim comments.


Over 195 graphs and tables distill a wealth of data into a clear and salient tool for understanding this complex and rapidly changing market. This report is required reading for suppliers interested in improving their present market position, identifying their marketing strengths and weaknesses, and developing sustainable competitive advantage.

Original press release for this reportSee original press release for this report in Adobe Acrobat format.

Detailed contents, methodology, demographics, and questionnaire for this reportSee detailed contents, methodology, demographics, and questionnaire for this report in Adobe Acrobat format.

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