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2003/2004 U.S. MSPPSA report on Molecular Biology Reagent Systems, Volume One: Nucleic Acid Isolation & Purification Kits

181 pages, 181 graphs and tables

Published: December 30, 2003

Price: $3795

 

Huge Wins & Losses in Booming Nucleic Acid Isolation & Purification Market

This recent market research report by PhorTech International provides astonishing details concerning developments in the U.S. market for nucleic acid isolation and purification kits. An extensive analysis of the market at the end of 2003 puts sales at nearly $200 million, double what was measured just three years ago, with plasmid purification kits contributing somewhat over half of the total market value. In spite of this healthy growth rate, many major suppliers have seen their sales and market shares erode - in some cases alarmingly, at the expense of a very savvy market leader. During the same period, this market leader's sales have more than doubled and their unit and dollar shares now dominate all business segments but one. As far as the future of this market, growth for the ten market segments studied are expected to continue to grow in the coming year, with rates varying from +15.9% down to 5% depending upon the segment. If your sales in this market did not double over the past three years, you are losing the battle. Purchase this report and learn why.

 

 

The 181 page study, which forms part of PhorTech's MSPPSA series, examines the installed base of ten categories of isolation and purification kits, quantifying the consumption and expected change in use over the coming 12 months. Direct comparisons can be made with previous US and European reports, providing a historical aspect that covers the development of this market since 1994. The report also assesses the attitudes and expectations of a cross-section of researchers in the US, now representing more than 77,000 individuals using these pre-packaged products.

 

Respondents are characterized on several demographic levels, beginning with their preference for pre-packaged kits versus individual reagents and the reasons behind this choice. The other screens examine the level of experience with molecular biology techniques and type of organization. The analysis contains not only respondent's verbatim comments, but also an examination of kit use in relation to both experience level and location of the respondent.

 

All respondents were asked to itemize kits utilized for ten different applications: isolation of plasmid, genomic, lambda and M13 DNA , purification of mRNA and total RNA, as well as the purification of oligos, amplification products, auto-sequencing reaction products and DNA from gels. A wealth of data was reported, including the brand and type of each kit, the number of preps and cost per kit, and the expected change in use over the coming 12 months. A total of more than 8,000 kits, worth $1.7 million, were itemized by 339 respondents and formed the basis upon which precise market share measurements were made.

 

This extensive database permitted precise calculation of both unit and dollar market shares for each type of kit as well as each supplier to this market. The most popular kit sizes and types are identified, the latter indicating the degree of success suppliers have achieved with changes in their product line. This is made evident with the detailed product mix graphs provided for 7 major isolation and purification kit suppliers and a table of estimated product sales by category for 16 suppliers. The market leader appears to have a firm hold on nearly all market segments studied, but careful examination of the data reveals potential openings for astute competitors.

 

A new addition in this latest report is an analysis of bioresearchers who utilize laboratory robots to prepare their nucleic acid samples. The makes and models of laboratory robots currently in use are reported as well as plans for future purchases. The report analyzes the application areas used with these robots to permit clients to learn the marketing potential for these capital equipment investments.

 

Although customers are generally satisfied with the present line of kits, significant differences exist in the readiness to purchase products from major suppliers. The leader performed extremely well when ranked in terms of six key performance benchmarks, but ratings revealed vulnerable areas for many competitors. This section examines both product quality and supplier responsiveness issues including product purity, yield and consistent quality, speed of delivery, application support and value for money.

 

 

The makes and models of laboratory robots currently in use are reported as well as plans for future purchases. The report analyzes the application areas used with these robots to permit clients to learn the marketing potential for these capital equipment investments.

 

Although customers are generally satisfied with the present line of kits, significant differences exist in the readiness to purchase products from major suppliers. The leader performed extremely well when ranked in terms of six key performance benchmarks, but ratings revealed vulnerable areas for many competitors. This section examines both product quality and supplier responsiveness issues including product purity, yield and consistent quality, speed of delivery, application support and value for money. Suggestions for improvements in kit contents, packaging, and protocols, in addition to specific requests for new kits provide market opportunities for the astute company looking for sustainable competitive advantage. This timely and pertinent insight into customer requests and requirements for isolation and purification kits is provided through more than 600 verbatim comments.

 

Over 180 graphs and tables distill a wealth of data into a clear and salient tool for understanding this complex and rapidly changing market. This report is required reading for suppliers interested in improving their present market position, identifying their marketing strengths and weaknesses, and developing sustainable competitive advantage.

 

To obtain more information, use the link below to download a free 48 page extract from the report outlining the study objectives and methodology, respondent demographics, table of contents, list of tables and figures, and a copy of the survey questionnaire.

 

Original press release for this reportSee original press release for this report in Adobe Acrobat format.

Detailed contents, methodology, demographics, and questionnaire for this reportSee detailed contents, methodology, demographics, and questionnaire for this report in Adobe Acrobat format.

To order this report, click here.