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2002/2003 US MSPPSA report on Microplate Readers & Equipment

229 pages, 209 graphs and tables

Published: October 8, 2007

Price: $3595


Fundamental Changes in Microplate Reader Market Provide Challenges for Manufacturers

A new report by PhorTech International lays bare the changes facing manufacturers in the U.S. market for microplate readers and automated process instrumentation. These products continue to grow in popularity and are now used by an estimated 40,550 life science researchers. Sales have continued to climb, with placements this year projected to exceed $100 million. However, customer needs and manufacturers’ offerings have diverged in the past few years, creating opportunities for some astute marketers and heartache for the remainder. This latest comprehensive 223 page analysis is a fresh assessment of the market, based upon more than 400 responses to an in-depth web-based survey carried out in March 2002.



ELISA, immunoassays, and protein quantitation applications still dominate a widening field of diverse applications.


A broad cross-section of life science researchers from a variety of disciplines, representing over 250 different organizations, was sampled. Microplate readers and automated process instruments were found amongst researchers in all segments, with a strong showing from the biopharmaceutical and biotechnology industries.



The report meticulously itemizes unit and dollar market shares for major manufacturers of readers purchased in the last three years. Comparable shares for segments of this market include readers with multiple modes of detection, absorbance detection only and fluorescence intensity. The markets for multi-mode instruments (offering fluorescence intensity, luminescence, time resolved fluorescence, or fluorescence polarization) are separately examined for comparison. In addition, the market shares for older readers, purchased before 1999, as well as very recent purchases made within the last year reveal startling trends in the market share for key manufacturers.


The historical growth of the overall reader market over the last three years has been positive. However, the recent development for specific types of readers is mixed, with some showing strong growth while others appear to be withering.


The report also dissects automated process instrumentation, including automated liquid handling systems and robotic workstations, plate washers, plus other dedicated instruments including auto-pipettors, auto-dispensers, incubators and accessories for transferring plates. In addition to sizing each market segment, overall growth is examined. The share analysis reveals that with nearly equal shares, just four companies dominate the majority of sales of process instruments purchased in the past years. 



The most frequently mentioned instruments are identified by brand and model, along with the average prices paid for each major brand. Projected future sales for both readers and automated process instruments have been calculated.


Current levels of automated process instrumentation show that automation of the reading process is more common than any of the other steps: dispensing, pipetting, incubating, plate transfer, or washing.


Hundreds of verbatim comments are presented and analyzed, providing readers of this report with a wealth of direct feedback regarding the real reasons for selecting a specific brand and model of reader, the level of satisfaction or dissatisfaction with their instruments and suppliers, as well as suggestions for improvements. Nimble suppliers can use these comments to gain sustainable competitive advantage over their flat-footed competition.


A penetrating analysis of current microplate usage includes a breakdown of the nearly 40,000 plates our respondents report using monthly. These are broken down into plates read by six detection modes and corresponding to one of three density formats (96, 384, and 1536-well plates). The sad news is that, despite manufacturers investing a fortune developing high density plate readers, the market has failed to embrace these formats, as can be seen in the next graph.



Leading suppliers to this market can also judge their performance in seven key areas of customer satisfaction through the ratings given by existing users of this equipment. Not only do the results unambiguously point to the dominant company serving this market, but the data indicates points of vulnerability for each of the major players.


This report is undoubtedly the most comprehensive analysis of the current market for microplate readers or associated automated process instrumentation in the U.S. and has already been purchased by the leading companies determined to strengthen their position in this tough but lucrative market.


Enhanced by over 200 graphs and tables, this thorough and detailed analysis provides a penetrating understanding of microplate users’ changing needs and future expectations. This report is essential reading for anyone seriously intending to prosper in this business in the coming years.




Original press release for this reportSee original press release for this report in Adobe Acrobat format.

Detailed contents, methodology, demographics, and questionnaire for this reportSee detailed contents, methodology, demographics, and questionnaire for this report in Adobe Acrobat format.

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