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2000/2001 U.S. MSPPSA report on Molecular Biology Reagent Systems, Volume One: Nucleic Acid Isolation & Purification Kits
174 pages, 200 graphs and tables
Published: February 13, 2001
Leading Suppliers Make Surprising Gains & Losses in Booming Nucleic Acid Isolation & Purification MarketA new market research report by PhorTech International provides surprising details concerning the U.S. market for nucleic acid isolation and purification kits. An extensive analysis of the market for 2000 puts sales at over $100 million, double what was measured just three years ago, with plasmid purification kits contributing somewhat under half of the total market value. With this healthy growth rate, nineteen major suppliers have been able to grow their business in this area since our last report but, remarkably, nine suppliers (including some major players) have seen their sales actually decrease over the same period. At the same time, the market leader's sales have more than doubled to now dominate all business segments. As far as the future of this market, growth for some sectors appears very healthy while other sectors face slack growth or outright decline.
The 174 page study, which forms part of PhorTech's MSPPSA series, examines the installed base of ten types of kits, quantifying the consumption and expected change in use over the coming 12 months. Numerous comparisons are made with previous US and European reports, providing a historical aspect that covers the development of this market since 1994. The report also assesses the attitudes and expectations of a cross-section of researchers in the US, now representing over 71,000 individuals using these pre-packaged products.
Respondents are characterized on several demographic levels, beginning with their preference for pre-packaged kits versus individual reagents and the reasons behind this choice. The other screens examine the level of experience with molecular biology techniques and type of organization. The analysis contains not only respondent's verbatim comments, but also an examination of kit use in relation to both experience level and location of the respondent.
All respondents were asked to itemize kits utilized for ten different applications: isolation of plasmid, genomic, lambda and M13 DNA , purification of mRNA and total RNA, as well as the purification of oligos, amplification products, auto-sequencing reaction products and DNA from gels. A wealth of data was reported, including the brand and type of each kit, the number of preps and cost per kit, and the expected change in use over the coming 12 months. A total of nearly 13,000 kits, worth over $2.5 million, were itemized by more than 500 respondents forming the basis upon which precise market share measurements were made.
This extensive database permitted precise calculation of both unit and dollar market shares for each type of kit as well as each supplier to this market. The most popular kit sizes and types are identified, the latter indicating the degree of success suppliers have achieved with changes in their product line. This is made evident with the detailed product mix graphs provided for 7 major isolation and purification kit suppliers and a table of estimated product sales by category for 23 suppliers. A single supplier is largely responsible for the substantial market associated with plasmid purification kits. Smaller suppliers, appear to be having a difficult time in several market segments.
Although customers are generally satisfied with the present line of kits, significant differences exist in the readiness to purchase products from major suppliers. The leader performed extremely well when ranked in terms of six key performance benchmarks, but ratings revealed vulnerable areas for many competitors. This section examines both product quality and supplier responsiveness issues including product purity, yield and consistent quality, speed of delivery, application support and value for money.
Suggestions for improvements in kit contents, packaging, and protocols, in addition to specific requests for new kits provide market opportunities for the astute company looking for sustainable competitive advantage. This timely and pertinent insight into customer requests and requirements for isolation and purification kits is provided through more than 600 verbatim comments.
Over 200 graphs and tables distill a wealth of data into a clear and salient tool for understanding this complex and rapidly changing market. This report is required reading for suppliers interested in improving their present market position, identifying their marketing strengths and weaknesses, and developing sustainable competitive advantage.